SEO stands for Search Engine Optimization. It's the process of optimizing your website to rank higher in search engine results pages (SERPs), like Google, and get more organic traffic. If you have a website, you want it to rank well in search engines so that people can easily find it.
So, what do search engines like Google look for when ranking websites? Essentially, they're looking for websites that provide the best answers to the user's search query. This means that the content on your website should be relevant, informative, and high-quality. Search engines also consider other factors, such as the user experience, the website's design and structure, and the number of external links pointing to the website.
There are two main types of SEO: on-page and off-page. On-page SEO refers to the optimization of individual web pages. This includes optimizing the content, title tags, meta descriptions, and other HTML elements. Off-page SEO refers to the optimization of external factors that influence your website's ranking. This includes building high-quality backlinks from other websites, which show search engines that your website is trustworthy and authoritative.
Structured data, also known as schema markup, is a way to annotate your website's content so that search engines can understand it better. By using structured data, you can help search engines understand the context of your content and provide more relevant results to users. This can improve your website's visibility and ranking in search engine results pages.
In summary, SEO is the process of optimizing your website to rank higher in search engine results and get more organic traffic. It involves optimizing both on-page and off-page factors, and using structured data can help improve your website's visibility and ranking. If you want to get started with SEO, sign up for a free 7-day trial of Webspec.
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