Voice search is quickly becoming one of the most popular ways for people to find the information they need online. According to recent research, 55% of households in the US are expected to have a smart speaker by 2022, and more than half of all searches are expected to be voice searches by 2020. This is why voice search integration has become increasingly important when working on search engine optimization (SEO).
Voice search optimization, also known as voice SEO, is the process of optimizing your website and content for voice search queries. This includes things like using natural language, long-tail keywords and providing clear and concise answers to common questions.
By optimizing for voice search, you can ensure that your website is easily discoverable by users when they are searching for information via voice search. This can help increase visibility, drive more traffic to your website, and ultimately increase your revenue.
Key Aspects for optimize voice search:
- One of the most important things to consider when optimizing for voice search is to understand the way that people use voice search. People tend to use voice search in a more conversational manner and they use complete sentences and questions. This means that it's important to optimize your website's content to match the way that people use voice search. This includes using natural language, long-tail keywords, and providing clear and concise answers to common questions.
- Another key aspect of voice search optimization is to optimize for Featured Snippets. Featured Snippets are the answer boxes that appear at the top of SERPs for certain types of queries. They can help boost the visibility of your website on voice search results. This is important because when someone searches via voice, the first result is usually read out loud, which means that being in the Featured Snippet can greatly increase the chance of being selected.
- In addition, it is important to have a mobile-friendly website, since a majority of voice searches are done on mobile devices. A mobile-friendly website is easily readable on a small screen and easy to navigate, which will greatly benefit voice search optimization.
In summary, voice search is becoming increasingly important as more and more people use smart speakers and voice assistants to find information online. By optimizing for voice search, you can ensure that your website is easily discoverable by users and that it appears in the Featured Snippets. This can help increase visibility, drive more traffic to your website, and ultimately increase your revenue.
