SEO and content marketing are two of the most important strategies that businesses use to drive traffic to their websites and increase their online visibility. While SEO is focused on optimizing your website for search engines, content marketing is focused on creating and distributing valuable, relevant, and consistent content to attract and engage your target audience.

SEO and content marketing work together to drive more traffic to your website, improve your website's search engine rankings, and increase conversions. By creating high-quality content that is optimized for search engines, you can attract both search engines and users to your website.

Here are three tips & tricks to get started with integrating SEO and content marketing:

1. Research keywords: To create content that is optimized for search engines, you first need to research the keywords that are relevant to your business and your target audience. Once you have a list of keywords, you can use them to create high-quality content that is optimized for search engines.
   
2. Optimize your website: SEO is not just about creating content, it's also about optimizing your website for search engines. This includes things like ensuring that your website is mobile-friendly, has a clean and structured URL structure, and is free of broken links and other technical issues.
   
   You should also optimize your meta title and meta descriptions. The Edit Page Meta module in WebSpec helps you do this faster and more efficient.
   
3. Create valuable and relevant content: High-quality content is the foundation of a successful content marketing strategy. It should be valuable, relevant, and consistent. By creating valuable and relevant content, you can attract and engage your target audience, which can help improve your website's search engine rankings.

In conclusion, SEO and content marketing work together to drive more traffic to your website, improve your website's search engine rankings, and increase conversions.

By researching keywords, optimizing your website, and creating valuable and relevant content, you can improve your website's search engine rankings and increase conversions.